ChappellRoberts

Get a fresh perspective on your competition, your customers and your organization. When you are too close to your product, an outside perspective can be powerful.  That’s where we come in, strategically looking beyond what you can and can’t see, giving you the bigger picture or the smaller one. Our account planning process provides a healthy dose of strategic thinking to illustrate the marketing strategies and tactics that will give you consistent and ongoing results.

Position your business to connect with the boomer audience. America’s 78 million baby boomers are the largest, best-educated and wealthiest generation in U.S. history. By leveraging strategies developed from our own Florida Boomer Lifestyle Conference, our insight on national trends that shape the boomer marketplace will help you develop your boomer strategy, create campaigns that effectively target boomers and create connections for your brand.

It is vital that your direct mail campaigns be able to cut through the clutter and provide relevant, targeted messaging.  We move your audience to action with compelling, creative execution and powerful messaging.  Using strategic planning and a customized direct marketing plan tailored for your business, your message will stand out among the 3,000 messages Americans are exposed to every day.  Plus, we offer a plethora of data services to hone in on individual consumers and allow you to achieve your highest return on investment.

We utilize a customized set of research methods — from qualitative to quantitative — to uncover and reveal critical insights into your audiences, as well as your competition. By determining your place in the market and where you stand with your target audiences, we can more clearly identify how to most effectively achieve your business goals. We’ll help you differentiate your brand by defining it through critical insights. What you end up with is powerful data to effectively drive your brand — and your company — forward.

Create and elevate your most powerful asset — your brand. Our intensive brand discovery process will take your company through some serious soul-searching to find the promise that sets you apart from your competition by building a powerful emotional connection. In the end, your brand will do more than just sell, it will be the bar from which you measure all future marketing efforts and will be the permanent compass that guides your organization at every level.

Representing yourself and your organization before the news media or any key group of people can often be an intimidating experience. Our interactive workshop will provide practical tips and on-camera experiences to improve any spokesperson’s challenges. From basic media interviewing skills to learning how to answer questions during a crisis, our workshops cover a wide spectrum of public presentation techniques to increase effective presentations.

Today’s media budgets are smaller and have to work harder. We’ll effectively stretch your dollars to reach your target audiences through powerful, value-added packages we negotiate on your behalf. From sponsoring podcasts and developing text-messaging campaigns to negotiating Web space, we’ll explore all options and identify the mediums that produce the greatest and most cost-effective impact.

Leverage the power of interactive digital media with our progressive strategies. Nouveau activates all forms of communication to create new ways to positively impact your business. Elevate your brand through web sites, micro sites, viral marketing, interactive CDs and online advertising. And, advance your message further with a custom interactive and digital marketing plan for a comprehensive marketing strategy.

Want to sell more and increase your revenue? We’ll analyze everything from your distribution channels to your pricing structure, then carefully evaluate your internal and external operational executions. Our experienced staff will provide you with the strategic sales direction you need to effectively grow your business through up-selling and cross-selling.  Our proven process will leverage your sales strengths and opportunities to secure a more competitive advantage in the marketplace.